Company Review

Jostens

Part of Viad Corp · Est. 1897 · Reviewed 2026-04-01

Scores

Price5.0
Quality7.0
Digital6.0
Service6.5
Value6.0

Our Verdict

Jostens is primarily a yearbook and graduation company that also offers school photography. Their photo quality is generally above average, and the integrated yearbook-photo workflow is genuinely useful for schools. Pricing is more transparent than Lifetouch, though still on the higher end. Customer service is better than the industry average. A reasonable choice when your school offers it, particularly if they also handle the yearbook.

About Jostens

Jostens, founded in 1897, is best known for class rings and yearbooks but has expanded into school photography. The company is a subsidiary of Viad Corp and operates across all 50 states. Their school photography division benefits from deep relationships with high schools and colleges built through the yearbook business.

Coverage
All 50 states; strong in high schools and colleges
Market Position
Second largest; dominant in yearbooks and graduation products

Typical Package Pricing

Prices are approximate and vary by school contract.

Portrait$20–$35
  • 1 pose
  • standard sheet
Portrait Plus$40–$65
  • 2 poses
  • variety sheet
  • digital download
Complete$70–$110
  • 3 poses
  • full sheet set
  • digital download
  • yearbook photo included

Common Parent Complaints

  • Pricing higher than competitors
  • Yearbook photo quality inconsistency
  • Retake scheduling difficulties

Public Review Ratings

Google

3.4

1,800 reviews

BBB

2.8

320 reviews

Trustpilot

3.1

280 reviews