Company Review
Jostens
Part of Viad Corp · Est. 1897 · Reviewed 2026-04-01
Scores
Our Verdict
Jostens is primarily a yearbook and graduation company that also offers school photography. Their photo quality is generally above average, and the integrated yearbook-photo workflow is genuinely useful for schools. Pricing is more transparent than Lifetouch, though still on the higher end. Customer service is better than the industry average. A reasonable choice when your school offers it, particularly if they also handle the yearbook.
About Jostens
Jostens, founded in 1897, is best known for class rings and yearbooks but has expanded into school photography. The company is a subsidiary of Viad Corp and operates across all 50 states. Their school photography division benefits from deep relationships with high schools and colleges built through the yearbook business.
- Coverage
- All 50 states; strong in high schools and colleges
- Market Position
- Second largest; dominant in yearbooks and graduation products
Typical Package Pricing
Prices are approximate and vary by school contract.
- ✓1 pose
- ✓standard sheet
- ✓2 poses
- ✓variety sheet
- ✓digital download
- ✓3 poses
- ✓full sheet set
- ✓digital download
- ✓yearbook photo included
Common Parent Complaints
- —Pricing higher than competitors
- —Yearbook photo quality inconsistency
- —Retake scheduling difficulties
Public Review Ratings
3.4
1,800 reviews
BBB
2.8
320 reviews
Trustpilot
3.1
280 reviews